Our strategic business planning formula comes from years of successful product launches or expansions. We have consulted on projects big and small, each requiring a unique set of circumstances related to both the consumer or category.
New Product Strategy
Have clear expectations, set goals, define success, roles & responsibilities.
Establish the consumer demographics, understand the barriers and identify opportunities through market research.
Identify the competition when available with syndicated data, perform a category analysis of the winner and losers. Conduct a competitive SWOT across a variety of retail channels.
Build a solid product assortment and financial plans to show the size of the prize.
Have a merchandising plan to execute and ensure you have systems in place to measure success or make adjustments.
New Department or Category
Company Introduction: Who you are, core competencies, capabilities, infrastructure, workforce, distribution network, current customers.
Category Research: Industry/Category trends, consumer insights.
Competitive Landscape: Competitor SWOT analysis, Walmart/Sam’s current assortment.
Recommendations/Proposal: Assortment Proposals, Financial Projections, Suggested Vendor agreement.
WE CONCENTRATE ON LEVERAGING OUR EFFORTS AGAINST THE AREAS WHERE WE HAVE A RIGHT TO WIN DUE TO OUR TEAM'S STRENGTHS AND EXPERTISE. PRIMARLY, WE FOCUS ON PROVIDING THE TOOLS FOR COMPANIES LIKE YOURS TO SUCCEED WITH BIG BOX BRICK & MORTAR RETAIL AND RIGHT ACROSS THE GLOBE IN ECOMMERCE.
We believe in and continue to invest in analytics as a core fundamental of our business. We have created our own proprietary reporting platform "ZEUS" which focuses on fact-based actionable insights. These insights are derived from retailer and third party data sources; they validate increased distribution, new item placement and promotional opportunities. Our best in class analytics and category management style is our stock and trade!
Zeus is a proprietary system developed by LRS to establish efficiencies in the data flow process.
Excel Based Functionality
File size compatible for email
Limited Training required
No software to purchase
Consumer View is a crowd sourcing mobile tool used to create consumer insights direct from end-users.
In-store Intelligence (Pricing & Instock Audits)
Promotional activity and Placement
Legacy provides local sales leadership services for both new suppliers facing the learning curve challenges to the established supplier attempting to support it's largest retail Customer from a remote offices. A local sales support team gives the Retailer the reponsiveness and account expertise they require form it’s supplier community. Our role is not viewed as a “3rd Party” but rather as an extension of our clients organization with what we call "Factional Team Ownership"
We are responsible for developing, initiating and implementing sales and marketing strategies to increase sales and new item authorizations.
We collaborate with clients HQ's brand teams to develop a multifaceted strategy to maximize exposure at shelf's edge and in the minds of the shoppers decision making process.
We implement a predictive analytics model to accurately forecast and monitor replenishment settings and supply chain metrics.
We have invested in a solution that eliminates the barriers of entry for companies seeking to enter the eCommerce channel while also reducing complexity for those already engaging. Our software has transformed these real challenges into a single platform that captures the entire tech stack in one location vs. the multitude of other outside services required.
Our Value Proposition
Brands need a way to ensure the channel is being managed in a way consistent with the messaging and does not impact their Brick & Mortar business.
We suggest a platform approach designed to help Brands build the eCommerce business by providing the advocacy of classical trade marketing across all of digital.
Consistent digital marketing cascaded across the selling platforms, shopper communication and site optimization.